You Can’t Say That: Connecting Compliance and Differentiated Brands
In regulated wellness sectors, where the lines of medical and health claims are often blurred, brands face a stifling dilemma: every bold statement risks a fine or fall down in brand reputation. It can turn compliance into the enemy of compelling storytelling.
From Ozempic to Protein: Meet the New Body Economy
GLP-1 drugs like Ozempic and Wegovy are reshaping wellness culture and the way brands talk about health, body image and strength. As thinness becomes more accessible, the focus is shifting toward protein, connection and everyday wellbeing — redefining what it means to look and feel healthy.
Embracing Wellness: How Beauty Is Being Redefined.
Driven by the desires of younger generations and fuelled by groundbreaking research and innovative technologies, the market is undergoing a transformative phase that promises to deliver products that make individuals feel as good as they look. We decided to dive into the topic to explore how beauty is being redefined by wellness and looked at some of the brands leading the way.
What’s Happening In The Wellness Space?
One thing that is changing every day is the wellness space, an industry that we as a branding studio we are particularly interested in.