Unsanctioned Athletics Website:
A Digital World for Rule-Breaking Runners.
Sectors: Running, Sport, Events
Services:
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Web Design
Understanding the Brief
Unsanctioned Athletics is an independent race series shaking up the running world. Their unconventional event setups combine point-to-point racing, high energy, unexpected locations, and just the right dose of chaos.
At a time when most events are rigid, regulated, and planned to the second, Unsanctioned Athletics inspires everyday running communities to race on their own terms, partnering with the most loved brands in running. And it doesn’t stop there - their race team is disrupting the circuit and proving it with results.
Finding the Unfound
UA has built a reputation for high-energy activations, successfully delivering events and product launches for the world’s biggest brands, while cultivating a social community with their distinctive, ownable content style. We partnered with their team to create a digital platform that aligns with the brand world they’ve established.
Designed to be easily managed within the fast-paced event landscape, the site introduces new runners to the UA experience while guiding them seamlessly through to ticket purchases. It delivers a bold, minimal vibe, supported by powerful imagery and grid-led micro-graphics - all crafted to reflect UA’s real-world reputation, online.
Unearthing Value
Our work for Unsanctioned Athletics brings together two elements at the core of our studio. First, we believe in staying active to deliver our best creative work — and running is central to that pursuit. Second, we consistently encourage our clients to embrace difference and drive disruption within their category. UA has done exactly that. Sitting at the forefront of running culture, Unsanctioned tapped into Unfound’s creative expertise, while we in turn drew inspiration from UA’s insight and enthusiasm for community activations that truly cut through.
"I’ve admired Unfound Studio’s work for years, so when the time came to elevate our digital presence, they were our first choice. The process was simple and clear - Unfound guided us not only on creative execution but also on platforms and plugins, making them the ideal partner. Our collaboration with the team continues today."
- George, Co-founder @ Unsanctioned Athletics
