Unsanctioned Athletics website:
A Digital Stage for Rule-Breaking Runners.
Sectors: Running, Sport, Events
Services:
-
Web Design
Understanding the Brief
Unsanctioned Athletics is an independent race series shaking up the running world. Unconventional event setups combine point-to-point racing, high energy, unexpected locations, and just the right dose of chaos. They are not your average race.
At a time when most events are rigid, regulated, and planned to the second, Unsanctioned Athletics inspires everyday running communities to race on their own terms, attracting the most loved brands in running to be part of it. And it doesn’t stop there - their emerging semi-pro race team is disrupting the race calendar and getting results.
Finding the Unfound
UA has built a reputation for high-energy activations, successfully delivering events and product launches for the world’s most renowned fitness brands, while cultivating a cult-like social community through a raw, distinctive, ownable content style. We partnered with their team to create a digital destination that aligns with the brand world they’ve established.
Designed to be easily managed within the fast-paced event landscape, the site introduces new runners to the UA experience while guiding them quickly through to ticket purchases without the faff. Balancing a bold yet minimal vibe, powerful imagery and grid-led micro-graphics bring the energy - crafted to reflect UA’s real-world reputation, online.
Unearthing Value
Our work for Unsanctioned Athletics brings together two elements at the core of our studio. First, staying active grants us the clarity we need to deliver our best creative work for our clients - running is central to that pursuit for most of our team. Second, we consistently encourage our clients to embrace their true difference, driving disruption within their category. Sitting at the forefront of running culture, UA has done exactly that. They tapped into Unfound’s creative expertise, but we in turn draw personal and commercial inspiration from UA’s insight and enthusiasm for authentic community activations that become part of culture. We are buzzing to collaborate, as a small part of that energetic journey.
"I’ve admired Unfound Studio’s work for years, so when the time came to elevate our digital presence, they were our first choice. The process was simple and clear - Unfound guided us not only on creative execution but also on platforms and plugins, making them the ideal partner. Our collaboration with the team continues today."
- George, Co-founder @ Unsanctioned Athletics
