Breaking Behaviours: Digital {Dis}Connection

A Report on emerging cultural behaviours - now live.

As consumer behaviour evolves faster than ever, brands face the challenge of keeping up with a world shaped by technology, culture, and social shifts.

Traditional generational marketing is no longer enough, as it assumes people of the same age behave in the same way - an outdated strategy.

Instead, we believe understanding culture is key to staying connected.

To navigate cultural insights in the fast-evolving consumer landscape, Unfound Studio presents Newwave™ - the tool made by, and for, culture. 

We are excited to share our second report.

Get the report:

Find out more about Newwave.