Erewhon: Where Design is the Price of Entry
A visit to Erewhon in Los Angeles reveals how premium consumer brands rely on exceptional design and visual merchandising to thrive. Unfound Studio explores why, at the top of the market, branding isn't a bonus — it's a baseline.
Brewing Brands: Lessons from the London Coffee Festival
Unfound Studio explores the 2025 London Coffee Festival, uncovering standout brand activations, emerging beverage trends, and insights into the evolving consumer goods landscape. A quick-hit read for marketers and brand builders in the coffee, FMCG, and wellness spaces.
Nutrition Brands: The Secrets from the Best January Campaigns
As we move beyond typical 'Dry January' and 'New Year, New Me' behaviours, our perspective at Unfound is that it's crucial for health, supplement, and nutrition brands to establish year-round relevance in consumers' lives.