Citadel

Legacy and innovation, directed by design

Sectors: Property, Place, Hospitality

Services:

  • Competitor analysis, brand narrative & character traits.

  • Visual identity; logo, typeface, graphic style, motion & more.
    Verbal identity; tone of voice & hero messaging.

  • Content creative, social media management, collateral design, advertising

CONTEXT:

Citadel is an iconic building in the heart of the UK, but its story had become lost in the growing urban environment of Birmingham.

Kinrise, a firm who "create spaces that inspire and enable", wanted to breathe new life into the building as a social workspace whilst acknowledging Citadel's significant contributions to the spirit of the city. The brand needed to reflect the creative innovation destined for the space, whilst honouring the rich heritage within Citadel's grand structure.

WHAT WE FOUND:

We uncovered an own-able intersection for Citadel, balancing historic legacy of the building with the gritty creative scene Birmingham embodies - a brand narrative that revealed a hidden story.

The building's architectural features were reflected in the visual identity, as well as directional elements which restore movement and intention to the space. Legacy and innovation directed by design.

TESTIMONIAL

“Unfound took the time to get a firm understanding of our brief and the nuances of our branding challenge. Their deep-dive process delivered more than just a logo, typeface and colour palette, but the right positioning, tone and stance we needed to attract and serve our community for the long term.”

-Ed Vickers, Kinrise


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