Lucky Saint
At the Altar of Culture.
SECTORS:Consumer Goods, Food & Beverage
SERVICES:-
Production, Social Media
Understanding the Brief
Pubs have long been a place of shenanigans and socialisation but their relevance in UK culture has dwindled. Sobering consumer habits have shifted what people are looking for when they go out for 'just one'. Lucky Saint, a deity in brand tone and saviour of socialising without a hangover, launched their own public house in Marylebone as a physical space to enjoy the perfect pint and more.
Shooting at its flagship watering hole, we helped the no-alcohol pioneers shift perception of its beer offering: from being purchased in store in cans, to being proudly poured in the brand's very own boozer. From socials to first sip, The Lucky Saint restores faith in the pub as the original pulse of culture.
Uncovering the Unfound
To share these social experiences lived in the real world, we captured legitimate scenarios that best represented the life and soul of The Lucky Saint. The ambience on the approach. The barmans warm welcome.
Deliberation of menu choices. Decent small plates at the table. Conversation over cold frothies. This kind of content is never about being fodder for the algo, it's about authentic details that make a destination worth making the pilgrimage to. The type of moments that can only be made IRL. Something we'll always cheers to.
