Coldtop®: Bringing LA Cool to London’s Coffee Scene

Sectors: FMCG, Hospitality, Coffee

Understanding the Brief

At Unfound, the brief is to always stay on top of culture. So when a couple of the team found themselves in Los Angeles last month, they were sure to soak up some Californian cultural cues.

This summer, that meant slurping on plenty of cold brews. Our friends over the pond were offering a dollop of 'cold foam' on most of their iced drinks, and we couldn't get enough. 

Coffee creations are big Stateside, with brands moving beyond the 'iced latte' to deliver experimental concoctions of flavour. But the simple addition of whipped vanilla goodness known as cold foam was an option in most of the spots. It’s something we'd love to see here in the UK. 

Finding the Unfound

After a trip to London Coffee Festival didn’t fully quench our cold foam cravings, we created Coldtop®. It’s an interpretation of what we enjoyed in LA, but packaged for a London audience.

Inspired by Alan Preston coining the Flat White back in 1985, we asked ourselves what it would look like to grab a cold brew with cold foam on your daily coffee run in the Capital. Enter Coldtop®, a clean, cool and easy-to-consume refreshment with an identity that brings to life a new drink for the streets of London. Served with a tone of voice designed to inspire new rituals.

Thirsty for more?

We’ve built Coldtop® as a provocation, but the real idea is this: brands don’t need to shout louder, they need to show up sharper, with the right cultural signals. That’s what we do at Unfound.

We’re Unfound - a studio focused on creative strategy, brand design, and cultural activation. We’ve got our boots on the ground globally, a sharp understanding of how people move, and a track record of helping brands show up with relevance and edge. We work across digital, physical, and everything in between.

Let’s talk product, brand, and culture—flat white or Coldtop®?

hello@unfound.studio | Let’s chat