Coldtop®: Bringing LA Cool to London’s Coffee Scene
The brief at Unfound is to always stay on top of culture. This concept brings coffee-based insights found in Los Angeles to a London audience - in the shape of a cool, culturally relevant coffee brand.
Beyond the Deck: What Branding Agencies Really Do
Branding agencies do more than create logos or pitch decks, they often help untangle business challenges and offer strategic clarity. At Unfound Studio, we regularly step into roles beyond design: as brand consultants, cultural strategists, and sounding boards for founders navigating complex decisions. This article offers an inside look at what branding really involves today - and why sometimes, the most valuable thing isn’t a full rebrand, but a collaborative session with people who understand both brand and business.
Erewhon: Where Design is the Price of Entry
A visit to Erewhon in Los Angeles reveals how premium consumer brands rely on exceptional design and visual merchandising to thrive. Unfound Studio explores why, at the top of the market, branding isn't a bonus — it's a baseline.
Brewing Brands: Lessons from the London Coffee Festival
Unfound Studio explores the 2025 London Coffee Festival, uncovering standout brand activations, emerging beverage trends, and insights into the evolving consumer goods landscape. A quick-hit read for marketers and brand builders in the coffee, FMCG, and wellness spaces.
Beyond Generations: Unfound Studio’s Approach to Engaging New Audiences with Cultural Insights
In today's rapidly shifting cultural landscape, we’re finding that traditional marketing strategies are showing their limits, especially when it comes to engaging new, perhaps younger audiences. The challenge for big brands isn't just about losing market share; it's about remaining relevant in a conversation that evolves by the minute.
Nutrition Brands: The Secrets from the Best January Campaigns
As we move beyond typical 'Dry January' and 'New Year, New Me' behaviours, our perspective at Unfound is that it's crucial for health, supplement, and nutrition brands to establish year-round relevance in consumers' lives.
Berlin & Back: Inspiring Running Communities Part II
Last weekend I found myself in Berlin, soaking up the atmosphere before the 50th Anniversary Marathon. Here I capture a few things I have noticed in the running space and form some tips for brands.
Evolving Perspectives: Introducing the Age of Participation
We tuned into a conversation hosted by Landor, with Ana Kohl, Tristan Macherel, and guest Wael Jabi, the Global Head of Marketing and Communications at KitKat. Here we capture our notes on how to use your brand assets in 2024 and beyond.