How to Brief Us for Our Best Work
2 minute read…
Every agency has its sweet spot. At Unfound, we’ve learned that the best work doesn’t just come from the ideas we generate, but from how we’re set up at the start.
A great brief isn’t admin. It’s the guide that helps us align with your vision, cut through the noise, and build something sharp, creative, and culturally alive.
So if you’re wondering how to get the best out of us, here’s what matters most:
1. Start with the challenge
What’s the problem you want solved? What’s the shift you need to see? Don’t worry about dictating tactics, we respond best when we’re given the mountain to climb, not the route up.
2. Define what success looks like
What’s the problem you want solved? What’s the shift you need to see? Don’t worry about dictating tactics, we respond best when we’re given the mountain to climb, not the route up.
3. Give us the whole picture
We work across strategy, storytelling, design, and content. If you share the broader context, where this work needs to live, what else is happening in the business, we can design smarter, more joined-up solutions.
4. Share the context, not just the task
We respond well when we understand the “why.” A bit of background, where you’ve been, what’s worked, and what’s changed. This helps us connect the dots and build from your foundations.
5. Be open about ways of working
We don’t need a perfect process mapped out. But knowing your timelines, decision-makers, and expectations helps us shape the right rhythm and flow. It means we can be proactive rather than reactive.
6. Leave room for creativity
This is why you came to us. Give us the challenge, the context, and the clarity, then give us the freedom to explore. That’s when we surprise you with something you wouldn’t have seen coming.
The bottom line:
Briefing us well isn’t about giving us more paperwork, it’s about giving us the right springboard. When we have clarity and context, we can bring the full weight of our strategy, creativity, and cultural insight to the table. That’s when the best work happens.
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