How to Brief Us for Our Best Work
The best work always starts with a good conversation.
A great brief isn’t a form to fill out, it’s a moment of alignment to both the brand and us, the agency team. It’s when you let us into your world, share the real challenge, and trust us to run with it. That’s when the great work happens. When strategy meets story, and something genuinely alive starts to take shape.
Wellness is Everything: Notes from Inside the Healf Experience
We went to the Healf Experience to understand where wellness is really headed - beyond products, aesthetics, and performance. What we found was a community built on humility, knowledge, and care. Wellness isn’t a trend or a lifestyle badge anymore, it’s becoming more and more a shared culture. For founders and brands, that means the story is changing too. The next wave of wellness storytelling will be led by those who humanise their message - brands that connect emotionally, educate honestly, and help people feel better, not just look better.
Top Tip: Don’t Get Left Behind
Staying ahead in today’s fast-moving consumer landscape means more than launching great campaigns or products—it’s about keeping pace with culture itself. Trends in wellness, fitness, supplements and lifestyle evolve quickly, often shifting from niche behaviours to mainstream movements overnight. Brands that fail to adapt risk losing momentum, but those that spot signals early can reinvent content, inspire new behaviours, and future-proof their relevance. That’s why we created newwave: a cultural insights platform built to track emerging trends, decode consumer behaviour, and help your brand stay ahead of what’s next.
Five Things Brands Should Be Doing in Q4
The last quarter of the year can make or break momentum. Too often, brands default to short-term campaigns without stepping back to ask the bigger questions: what do people really think of us? Where are the shifts in culture happening? Are we set up to capture new audiences? At Unfound, we believe Q4 isn’t just about seasonal sales or tactical pushes. It’s the moment to double down on clarity, relevance, and connection. This piece unpacks 5 areas we think every brand should be prioritising right now, drawing on cultural insight, audience behaviour, and the kind of content that sticks.
Beyond the Deck: What Branding Agencies Really Do
Branding agencies do more than create logos or pitch decks, they often help untangle business challenges and offer strategic clarity. At Unfound Studio, we regularly step into roles beyond design: as brand consultants, cultural strategists, and sounding boards for founders navigating complex decisions. This article offers an inside look at what branding really involves today - and why sometimes, the most valuable thing isn’t a full rebrand, but a collaborative session with people who understand both brand and business.