Coldtop®: Bringing LA Cool to London’s Coffee Scene
The brief at Unfound is to always stay on top of culture. This concept brings coffee-based insights found in Los Angeles to a London audience - in the shape of a cool, culturally relevant coffee brand.
Beyond the Deck: What Branding Agencies Really Do
Branding agencies do more than create logos or pitch decks, they often help untangle business challenges and offer strategic clarity. At Unfound Studio, we regularly step into roles beyond design: as brand consultants, cultural strategists, and sounding boards for founders navigating complex decisions. This article offers an inside look at what branding really involves today - and why sometimes, the most valuable thing isn’t a full rebrand, but a collaborative session with people who understand both brand and business.
Erewhon: Where Design is the Price of Entry
A visit to Erewhon in Los Angeles reveals how premium consumer brands rely on exceptional design and visual merchandising to thrive. Unfound Studio explores why, at the top of the market, branding isn't a bonus — it's a baseline.
Brewing Brands: Lessons from the London Coffee Festival
Unfound Studio explores the 2025 London Coffee Festival, uncovering standout brand activations, emerging beverage trends, and insights into the evolving consumer goods landscape. A quick-hit read for marketers and brand builders in the coffee, FMCG, and wellness spaces.
Beyond Generations: Unfound Studio’s Approach to Engaging New Audiences with Cultural Insights
In today's rapidly shifting cultural landscape, we’re finding that traditional marketing strategies are showing their limits, especially when it comes to engaging new, perhaps younger audiences. The challenge for big brands isn't just about losing market share; it's about remaining relevant in a conversation that evolves by the minute.
Nutrition Brands: The Secrets from the Best January Campaigns
As we move beyond typical 'Dry January' and 'New Year, New Me' behaviours, our perspective at Unfound is that it's crucial for health, supplement, and nutrition brands to establish year-round relevance in consumers' lives.
Berlin & Back: Inspiring Running Communities Part II
Last weekend I found myself in Berlin, soaking up the atmosphere before the 50th Anniversary Marathon. Here I capture a few things I have noticed in the running space and form some tips for brands.
Evolving Perspectives: Introducing the Age of Participation
We tuned into a conversation hosted by Landor, with Ana Kohl, Tristan Macherel, and guest Wael Jabi, the Global Head of Marketing and Communications at KitKat. Here we capture our notes on how to use your brand assets in 2024 and beyond.
Revolutionising Education: Transforming Independent School Brands for 2025 and Beyond
As a studio, we’ve been looking at the private education sector this year from a branding perspective, as we’ve been working with inspiring brands that have sparked our intrigue and fuelled our commitment to making a difference.
Modern Workflow: How We’re Embracing AI as a Studio
The use of AI has become somewhat of a controversial topic, but as a studio of curious creatives we couldn’t help but try it out ourselves. We’ve been exploring the ways it can be a useful tool in our work flows across all areas of our practice; copywriting, business development, design and photography.
The Effectiveness of Brand Consistency: Investing in a Unified Identity for Your Business.
The world of business hectic, where countless platforms, services, and offerings beckon for attention, one challenge echoes through the corridors of multiple brands: maintaining brand consistency. It’s the secret sauce that transforms a business into a recognisable and unforgettable entity.
Embracing Wellness: How Beauty Is Being Redefined.
Driven by the desires of younger generations and fuelled by groundbreaking research and innovative technologies, the market is undergoing a transformative phase that promises to deliver products that make individuals feel as good as they look. We decided to dive into the topic to explore how beauty is being redefined by wellness and looked at some of the brands leading the way.
From Mundane to Memorable: Six Takeaways for a Strong Brand in Healthcare.
Health and wellness are all the rage nowadays. From intermittent fasting to crazy skincare routines people are more focused on their bodies than ever before. This piece looks at 7 areas that we think are note-worthy to create a strong healthcare brand.
Some Cool Things We’ve Seen in June.
This week I took the time to document the cool brand moments, activations or design work I’d seen throughout June. Keeping scrolling to hear about a great advert, a clever activation and a pretty cool music video.
What’s Happening In The Wellness Space?
One thing that is changing every day is the wellness space, an industry that we as a branding studio we are particularly interested in.